SUNIL AUTOMOTIVES · TATA - 4W
SUNIL AUTOMOTIVES
SEONI, Seoni, Madhya Pradesh
₹20K - ₹25K/mo
3 - 5 years
5 positions
This role focuses on driving a high-performance sales team to achieve monthly vehicle retail targets while ensuring superior customer experiences at the dealership. It involves bridging the gap between management objectives and ground-level execution through effective lead management and process compliance.
Lead and mentor a team of 8-12 Sales Consultants to achieve monthly retail, finance, and insurance penetration targets.
Monitor daily lead management within the Dealer Management System (DMS) to ensure timely follow-ups and high enquiry-to-booking conversion rates.
Oversee the test drive process, ensuring vehicle availability, route adherence, and proper documentation protocols.
Handle complex customer negotiations and resolve floor escalations to maintain high Customer Satisfaction Index (CSI) scores.
Conduct daily morning huddles to review Daily Sales Reports (DSR) and identify 'hot' leads for immediate closing support.
Coordinate with the stockyard and logistics team for timely vehicle allotment and PDI (Pre-Delivery Inspection) scheduling.
Analyze local market trends and competitor activity to provide actionable feedback for promotional campaigns to the Sales Manager.
Ensure team adherence to OEM standards, including showroom grooming guidelines and digital inquiry response times.
Minimum 5-8 years of experience in automotive sales, with at least 2 years in a supervisory or senior consultant role.
Proven track record of meeting and exceeding monthly sales targets in a competitive dealership environment.
Thorough understanding of the Indian automotive market, including retail finance, insurance, and exchange processes.
Excellent command over the local language and English for effective customer and corporate communication.
Valid four-wheeler driving license and high proficiency in driving for test drive demonstrations.
Hands-on experience with automotive DMS software such as Autoline, SAP, or Oracle-based systems.
Prior experience working with a major Indian OEM (e.g., Maruti Suzuki, Tata Motors, Hyundai, or Mahindra).
In-depth knowledge of retail finance schemes and used-car valuation (Exchange) processes.
Demonstrated ability to conduct product training and soft-skills coaching for junior staff.
DMS/CRM Operations, Inventory Management, Financial Calculation (EMI/ROI), Market Intelligence Analysis, MS Office (Excel & PowerPoint)
Team Leadership, Conflict Resolution, Persuasive Communication, Strategic Planning, Customer Empathy
Education: Graduate in any discipline; MBA in Sales & Marketing is preferred.
Experience: 5 to 8 years in Automotive Sales.
Certifications: OEM Sales Team Leader Certification, Advanced Negotiation Skills Training
Fast-paced automotive showroom environment. Standard 6-day work week with rotational offs. Requires active presence on the showroom floor and occasional field visits for corporate sales and roadshows.
High-performing Team Leaders have a clear career trajectory toward Sales Manager, Branch Manager, or General Manager (Sales) roles within our growing dealership network.
SEONI
Seoni, Madhya Pradesh, India
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