True Value Sales Executive

This role focuses on facilitating the procurement and sale of pre-owned vehicles through a transparent evaluation process. It involves managing the end-to-end customer journey from vehicle exchange to the final delivery of certified pre-owned cars while ensuring high standards of service quality.

Key Responsibilities

• Conduct thorough 176-point technical evaluations of pre-owned cars to determine fair market value.
• Drive sales of certified pre-owned vehicles by identifying customer needs and providing detailed vehicle history.
• Manage the exchange process for customers looking to upgrade their old vehicles to new models.
• Handle all legal documentation including RTO transfers, insurance renewals, and NOC procurement.
• Perform regular follow-ups with leads generated through digital platforms and walk-ins to maximize conversion.
• Coordinate with the workshop and refurbishment team to ensure vehicles meet OEM certification standards.
• Execute test drives for prospective buyers and explain the benefits of certified warranty and free services.
• Maintain accurate records in the Dealer Management System (DMS) and prepare daily sales reports.

Requirements

• Must possess a valid permanent four-wheeler driving license.
• Minimum 1 year of experience in automotive sales or used car procurement.
• Strong understanding of the local pre-owned car market and pricing trends.
• Excellent negotiation and interpersonal skills to handle diverse customer profiles.
• Proficiency in using CRM software and basic MS Office applications.
• Ability to work in a target-driven environment with a 6-day work week.

Preferred

• Previous experience specifically with Maruti Suzuki True Value or similar OEM pre-owned divisions.
• Basic technical knowledge of car engines and mechanical components.
• Fluency in the local language and English.

Skills

Technical

Vehicle Evaluation, DMS/CRM Operations, RTO Documentation Knowledge, Market Valuation, Digital Lead Management

Soft Skills

Negotiation, Customer Relationship Management, Persuasion, Time Management, Conflict Resolution

Qualifications

Education: Graduate in any stream (B.A., B.Com, B.Sc) or Diploma in Automobile/Mechanical Engineering

Experience: 1 to 3 years of relevant experience in the Indian Automotive sector

Certifications: Valid 4-wheeler Driving License, OEM Sales Certification (Optional)

Work Environment

This is an on-site role involving both showroom operations and occasional field visits for vehicle evaluations. Standard working hours are 6 days a week, typically 10 AM to 7 PM.

Growth Opportunities

High-performing executives can progress to Team Leader - True Value or move into New Car Sales Management and Corporate Sales roles within the dealership group.