This role focuses on converting digital and telephonic inquiries into showroom walk-ins and test drive appointments through consistent customer engagement. It serves as the primary touchpoint for potential buyers, ensuring high lead-to-visit conversion rates for the dealership.
Key Responsibilities
- Manage and qualify inbound leads from various digital platforms, social media, and website inquiries.
- Perform outbound calls to prospective customers to explain vehicle features, ongoing promotions, and financing options.
- Schedule and coordinate test drive appointments and showroom visits for the field sales team.
- Maintain meticulous records of all customer interactions and lead statuses in the Dealer Management System (DMS).
- Conduct regular follow-ups with cold or lukewarm leads to re-engage interest during festive seasons or new model launches.
- Collaborate with the Sales Manager to achieve monthly booking and delivery targets.
- Cross-sell value-added services such as motor insurance, extended warranty, and genuine accessories.
- Address initial customer queries regarding vehicle availability, pricing, and exchange bonuses professionally.
Requirements
- Minimum 1-3 years of experience in tele-calling, tele-sales, or customer relationship management.
- Fluency in the local regional language and professional proficiency in English.
- Demonstrated ability to handle customer objections and close appointments over the phone.
- Basic proficiency in MS Office, particularly Excel, for lead tracking.
- Comfortable working in a high-pressure, target-driven environment with daily calling quotas.
- Excellent phone etiquette and active listening skills.
Preferred
- Prior experience working with an authorized automobile dealership (4-wheeler or 2-wheeler).
- Familiarity with automotive CRM software such as Autoforce or OEM-specific DMS.
- Knowledge of current Indian automotive market trends and competitor models.
Skills
Technical
CRM Operations, Lead Management Systems, Data Entry, MS Excel Proficiency
Soft Skills
Persuasion, Negotiation, Empathy, Conflict Resolution, Time Management
Qualifications
Education: Graduate in any discipline (12th Pass with significant relevant experience may be considered).
Experience: 1 to 3 years in Tele-sales or Customer Support.
Certifications: Customer Service Excellence (Preferred), Basic Computer Operations
Work Environment
Standard showroom-based office environment; 6 days a week working schedule with rotational offs.
Growth Opportunities
Candidates can progress to Senior Tele-sales Executive, CRM Team Lead, or transition into a Field Sales Consultant role based on performance and interest.
