This role focuses on leading a dedicated team of sales consultants to achieve retail targets through meticulous lead management and superior customer engagement. It requires a balance of operational oversight and hands-on coaching to drive conversion ratios and maintain high service standards within the dealership.
Key Responsibilities
- Lead and mentor a team of Sales Relationship Managers to achieve monthly and quarterly retail and wholesale targets.
- Monitor daily lead management activities in the Dealer Management System (DMS) to ensure 100% follow-up compliance.
- Conduct daily morning huddles to review team pipelines, identify bottlenecks, and strategize on hot leads.
- Oversee the customer enquiry-to-delivery process, ensuring all documentation for finance and insurance is processed accurately.
- Manage customer escalations effectively to maintain high Customer Satisfaction Index (CSI) and Sales Satisfaction Index (SSI) scores.
- Analyze team performance data to identify training needs and provide on-the-job coaching for closing deals.
- Coordinate with the stockyard and workshop teams to ensure vehicle readiness for scheduled deliveries.
- Ensure the team adheres to OEM-mandated sales processes, including mandatory test drive offerings and digital lead updates.
Requirements
- Graduate degree in any stream from a recognized Indian university.
- Proven experience in automotive sales with a deep understanding of dealership operations.
- Proficiency in operating Dealer Management Systems (DMS) and CRM software.
- Excellent communication skills in the local language and functional English.
- Strong analytical skills to interpret sales reports and conversion funnels.
- Must possess a valid permanent four-wheeler driving license.
- Ability to work in a high-pressure, target-driven environment.
Preferred
- MBA in Marketing or Sales Management.
- Prior experience in a Senior Sales Consultant or acting Team Leader role.
- In-depth knowledge of local automotive market trends and competitor pricing.
Skills
Technical
CRM/DMS Navigation, Microsoft Excel (Pivot Tables, VLOOKUP), Automotive Finance & Insurance (F&I) Knowledge, Lead Funnel Management
Soft Skills
Team Leadership, Conflict Resolution, Persuasive Negotiation, Customer Empathy, Public Speaking
Qualifications
Education: Graduate (B.Com, BBA, B.A., B.Sc, or B.E.)
Experience: 1-3 years in Automotive Sales or Relationship Management
Certifications: OEM Sales Certification (preferred), Soft Skills Training Certification (added advantage)
Work Environment
Standard dealership showroom environment, 6 days a week (9:30 AM - 6:30 PM), requiring on-site presence and occasional travel for outdoor sales events.
Growth Opportunities
Potential to progress to Assistant Sales Manager (ASM) or Branch Sales Manager roles within the dealer network based on performance and leadership capability.
