This role involves spearheading a team of sales consultants to drive showroom walk-ins and conversions while ensuring consistent target achievement. It focuses on mentoring frontline staff and maintaining high standards of customer satisfaction and OEM process compliance.
Key Responsibilities
- Lead and mentor a team of 5-8 Sales Consultants to achieve monthly retail and booking targets.
- Conduct daily morning huddles to review lead funnels, test drive schedules, and previous day's performance.
- Monitor the Dealer Management System (DMS) to ensure timely follow-ups and prevent lead leakage.
- Assist team members in closing complex negotiations and handling high-value customer queries.
- Ensure 100% compliance with OEM standards regarding product display, test drive protocols, and showroom hygiene.
- Coordinate with Finance, Insurance, and Accessories departments to maximize value-added services per vehicle.
- Track and report team performance metrics to the Sales Manager on a daily and weekly basis.
- Identify training needs within the team and conduct on-the-job coaching for product knowledge and soft skills.
Requirements
- Minimum 1-3 years of core experience in Automotive Sales (Passenger Vehicles or Two-Wheelers).
- Proven track record of meeting or exceeding individual sales targets consistently.
- Valid four-wheeler driving license and proficiency in conducting professional test drives.
- Strong command over the local language and working knowledge of English.
- In-depth understanding of the local automotive market and competitor product offerings.
Preferred
- Prior experience in a Senior Sales Consultant or acting Team Lead role.
- Hands-on experience with CRM software or OEM-specific Dealer Management Systems.
- In-depth knowledge of retail finance schemes and insurance renewal processes.
Skills
Technical
CRM Management, Sales Funnel Analysis, Inventory Tracking, Automotive Product Benchmarking, DMS Proficiency
Soft Skills
Team Leadership, Conflict Resolution, Persuasive Negotiation, Coaching and Mentoring, Public Speaking
Qualifications
Education: Graduate in any discipline (B.Com, BBA, B.Sc, or B.A.)
Experience: 1-3 years in Automotive Sales
Certifications: OEM Sales Certification, Test Drive Certification
Work Environment
On-site showroom environment with a standard 6-day work week. Requires high energy and presence during peak hours and weekends.
Growth Opportunities
High-performing Team Leaders are fast-tracked for Assistant Sales Manager or Sales Manager positions within the dealership network.
