This role focuses on elevating the performance of frontline sales teams through the design and delivery of high-impact training programs. It involves transforming product knowledge into effective sales strategies to drive conversion rates and ensure a premium customer experience across the dealership network.
Key Responsibilities
- Conduct comprehensive training sessions for Sales Consultants and Team Leaders on the standard 7-step automotive sales process.
- Develop and update training modules for new vehicle launches, highlighting technical specifications, USPs, and competitor comparisons.
- Monitor Sales Satisfaction Index (SSI) scores and implement targeted training interventions to address service gaps.
- Perform 'shadowing' and on-the-job coaching during live customer interactions to provide real-time feedback to sales staff.
- Analyze Dealer Management System (DMS) reports to identify skill gaps and regional performance trends.
- Liaise with OEM regional offices to ensure dealership staff are compliant with national brand standards and certification requirements.
- Facilitate workshops on soft skills, objection handling, and digital lead management through CRM tools.
- Organize periodic assessments and certifications to maintain a high standard of product expertise within the workforce.
Requirements
- 5 to 8 years of experience in sales training, specifically within the Indian automotive industry (PV, CV, or 2W).
- In-depth knowledge of the Indian retail automotive market and consumer buying behavior.
- Proficiency in utilizing Dealer Management Systems (DMS) and CRM software for performance tracking.
- Excellent presentation and public speaking skills in English, Hindi, and the local regional language.
- Ability to travel extensively to various dealership locations for on-site coaching.
- Proven track record of improving sales conversion metrics through structured training interventions.
Preferred
- Prior experience working directly with a major automotive OEM (Original Equipment Manufacturer).
- Familiarity with digital sales tools and virtual training platforms (Zoom, MS Teams, LMS).
- Strong understanding of automotive finance, insurance, and value-added services (VAS).
Skills
Technical
Curriculum Development, Sales Funnel Analytics, Competitive Benchmarking, CRM/DMS Proficiency, Product Demonstration Excellence
Soft Skills
Mentoring and Coaching, Interpersonal Communication, Strategic Thinking, Conflict Resolution, Emotional Intelligence
Qualifications
Education: Graduate in any discipline; MBA in Marketing or HR is highly preferred.
Experience: 5-8 years of professional experience in Automotive Sales or Training.
Certifications: Certified Sales Trainer, OEM Product Certification, Soft Skills Training Certification
Work Environment
Hybrid work model involving a combination of corporate office planning, virtual delivery, and frequent visits to dealership showrooms for field coaching.
Growth Opportunities
Potential to progress into roles such as Regional Training Head, National Sales Trainer, or Regional Sales Manager within the OEM or dealership group.
