This role focuses on driving vehicle sales by identifying potential customers, conducting product demonstrations, and managing the end-to-end sales process within an authorized dealership. It involves building strong customer relationships and ensuring a seamless purchase experience from inquiry to vehicle delivery.
Key Responsibilities
- Generate high-quality leads through walk-ins, tele-calling, field visits, and digital inquiries.
- Conduct professional product demonstrations and arrange test drives to showcase vehicle features and performance.
- Guide customers through technical specifications, pricing structures, and available financing options.
- Manage the complete documentation process for vehicle booking, insurance, and RTO registration.
- Maintain and update customer interactions and sales pipelines accurately in the Dealer Management System (DMS).
- Coordinate with the stockyard and PDI team to ensure timely and error-free vehicle handover.
- Achieve monthly sales targets for vehicles, genuine accessories, and value-added services.
- Follow up with existing customers for referrals and ensure high levels of post-sales satisfaction.
Requirements
- Minimum 1-3 years of experience in retail sales, preferably in the automotive or consumer durable industry.
- Valid permanent driving license for four-wheelers is mandatory.
- Fluency in the local regional language and English for effective customer interaction.
- Excellent negotiation and closing skills to handle price objections and competition comparisons.
- Basic proficiency in computer operations and mobile sales applications.
- Willingness to work on weekends and participate in outdoor marketing activities.
Preferred
- Prior experience working with an OEM-authorized dealership.
- In-depth knowledge of retail finance, EMI calculations, and insurance products.
- Familiarity with CRM tools and Dealer Management Systems like Autoline or SAP.
Skills
Technical
Lead Management, Product Knowledge, Sales Documentation, DMS Operations, Market Analysis
Soft Skills
Persuasion, Active Listening, Relationship Building, Resilience, Customer Centricity
Qualifications
Education: Any Graduate (B.Com, BBA, or B.Sc. preferred)
Experience: 1 to 3 years in a sales-driven environment
Certifications: OEM Sales Training Certification (Optional), IRDA Insurance Certification (Preferred)
Work Environment
Professional showroom setting with a standard 6-day work week. The role requires a mix of on-floor customer handling and local field visits for corporate meetings or home test drives.
Growth Opportunities
High-performing Sales Officers can advance to Senior Sales Consultant, Team Leader, or Assistant Sales Manager roles within the company's network. Opportunity to transition into specialized departments like Corporate Sales or Exchange (Pre-owned) divisions.