The role involves driving vehicle sales through proactive lead generation and exceptional customer relationship management within a fast-paced dealership environment. It focuses on delivering a premium showroom experience while ensuring all retail targets and compliance standards are met consistently.
Key Responsibilities
- Manage the end-to-end sales process from lead generation to vehicle delivery and documentation.
- Conduct professional product demonstrations and organized test drives for prospective customers.
- Handle customer inquiries via walk-ins, tele-calling, and digital leads to maintain a healthy sales pipeline.
- Coordinate with Finance and Insurance (F&I) teams to facilitate smooth loan processing and insurance issuance.
- Achieve monthly and quarterly sales targets for new vehicles and value-added services like accessories and extended warranties.
- Maintain accurate customer records in the Dealer Management System (DMS) and provide daily performance reports to the Sales Manager.
- Ensure high Customer Satisfaction Index (CSI) scores through effective post-sales follow-ups and grievance redressal.
- Participate in outdoor marketing activities, corporate displays, and local sales melas to increase brand visibility.
Requirements
- Minimum 3 years of experience in automotive retail or high-value consumer sales.
- Proven track record of meeting or exceeding monthly sales quotas consistently.
- Excellent communication skills in English and the local regional language.
- Must possess a valid four-wheeler driving license for conducting customer test drives.
- Proficient in using CRM software and Microsoft Office tools like Excel.
- Strong negotiation and closing skills with a customer-centric mindset.
Preferred
- Prior experience working with a Tier-1 or Tier-2 automotive OEM dealership.
- In-depth knowledge of RTO registration processes and automotive insurance norms in India.
- Ability to handle corporate sales and institutional tie-ups.
Skills
Technical
CRM/DMS Proficiency, Automotive Product Knowledge, Financial Calculation (EMIs/ROI), Inventory Management
Soft Skills
Persuasive Communication, Interpersonal Relationship Management, Time Management, Conflict Resolution
Qualifications
Education: Graduate degree in any stream (B.A., B.Com, B.Sc, BBA); MBA in Marketing is preferred.
Experience: 3-5 years in automotive sales or direct consumer sales.
Certifications: OEM Sales Training Certification, IRDA Certification (Optional)
Work Environment
Standard dealership operations, 6 days a week. The role involves a mix of showroom floor management and field visits for client meetings and test drives.
Growth Opportunities
Potential to advance to Senior Sales Officer, Team Leader (Sales), or Assistant Sales Manager within the dealership group based on performance and leadership capabilities.
