Sales Manager

Two Wheeler Showroom – Sales Manager Job Description

Job Title

Sales Manager – Two Wheeler Showroom

Job Summary

The Sales Manager is responsible for handling overall vehicle sales operations, achieving monthly targets, managing the sales team, ensuring customer satisfaction, and improving showroom performance. The role includes team supervision, enquiry conversion, finance coordination, customer follow-up, and daily sales reporting.

Key Responsibilities

• Achieve monthly and yearly vehicle sales targets

• Manage and guide the sales consultant/team

• Monitor daily enquiries, test rides, bookings, and deliveries

• Ensure proper customer handling and follow-up process

• Increase enquiry-to-retail conversion ratio

• Coordinate with finance and insurance teams for faster approvals

• Plan showroom promotional activities and local marketing campaigns

• Maintain stock visibility and coordinate with inventory team

• Ensure excellent customer experience at showroom

• Monitor CRM activities and customer database updates

• Handle escalations and resolve customer complaints professionally

• Prepare daily, weekly, and monthly sales reports for management

• Conduct team training on product knowledge and sales process

• Ensure showroom discipline, grooming, and process compliance

Required Skills

• Strong communication and leadership skills

• Good knowledge of automobile/two-wheeler sales process

• Team handling and motivation ability

• Target-oriented and result-driven approach

• CRM and reporting knowledge

• Negotiation and customer relationship management skills

• Basic computer knowledge (Excel, CRM, DMS)

Qualification

• Graduate preferred

• Experience in automobile/two-wheeler sales management preferred

Experience

• 3–8 years experience in automobile sales

• Prior showroom/team handling experience preferred

Reporting To

• General Manager / Dealer Principal / Branch Head

KPI / Performance Parameters

• Monthly retail target achievement

• Conversion ratio

• Finance penetration

• Accessories & insurance sales

• Customer satisfaction/NPS

• Team productivity and follow-up efficiency