This role involves driving vehicle sales performance and leading a team of consultants to exceed monthly retail targets. It requires a strategic focus on lead conversion, customer experience excellence, and maintaining high standards of dealership operations.
Key Responsibilities
- Lead and motivate a team of sales executives to achieve monthly volume, accessory, and value-added service targets.
- Monitor and manage the end-to-end sales funnel through the Dealer Management System (DMS) and CRM tools.
- Conduct daily morning huddles to review enquiry pipelines, test drive schedules, and pending bookings.
- Assist team members in closing complex negotiations and handling high-value customer objections effectively.
- Ensure 100% compliance with OEM standards regarding product demonstrations, test drive protocols, and showroom hygiene.
- Coordinate with Finance and Insurance (F&I) teams to ensure seamless loan processing and documentation for customers.
- Analyze local market trends and competitor activities to suggest tactical sales promotions and local marketing initiatives.
- Manage the vehicle delivery process to ensure a premium 'Handover' experience for every customer.
Requirements
- Minimum 3-5 years of experience in automotive sales within a reputed dealership or OEM.
- Proven track record of meeting or exceeding individual and team sales targets.
- Strong command over the local language and English for effective customer communication.
- In-depth knowledge of vehicle specifications, financing options, and insurance products.
- Valid four-wheeler driving license and proficiency in conducting professional test drives.
- Ability to work a standard 6-day work week in a high-pressure retail environment.
- Proficiency in MS Office and specialized Dealer Management Systems (DMS).
Preferred
- Prior experience in a Team Lead or supervisory role within an automotive showroom.
- Experience handling premium or luxury car segments.
- Strong existing relationships with local corporate clients and bank DSAs.
Skills
Technical
CRM/DMS Management, Sales Funnel Analysis, Automotive Technical Knowledge, Financial Calculation (EMI/Interest/ROI), Inventory Management
Soft Skills
Team Leadership, Persuasive Negotiation, Conflict Resolution, Customer Relationship Management, Result Orientation
Qualifications
Education: Graduate in any discipline (B.Com/BBA/B.Sc) or MBA in Sales/Marketing
Experience: 3 to 5 years of relevant automotive sales experience
Certifications: OEM Sales Consultant Certification, Soft Skills/Leadership Training Certificate
Work Environment
Professional dealership showroom environment with a 6-day working week. Requires frequent interaction with walk-in customers and occasional field visits for corporate displays or home test drives.
Growth Opportunities
Opportunity to progress to Assistant Sales Manager (ASM) or Sales Manager (SM) levels within the dealership group or transition into OEM-level corporate roles.
