Sales Consultant

This role involves driving revenue growth by managing the end-to-end customer journey from initial inquiry to vehicle delivery. It focuses on delivering premium consultative experiences, building long-term client relationships, and ensuring the dealership meets its monthly volume and value objectives through proactive lead management.

Key Responsibilities

• Manage showroom walk-ins and digital leads to convert potential prospects into confirmed vehicle bookings.

• Conduct professional vehicle demonstrations and organized test drives while adhering to safety protocols and brand standards.

• Coordinate with the Finance and Insurance (F&I) department to provide customers with customized loan and insurance solutions.

• Maintain meticulous records in the Dealer Management System (DMS) and update the Customer Relationship Management (CRM) tool daily.

• Facilitate the vehicle delivery process, ensuring all documentation, accessories, and pre-delivery inspections (PDI) are completed accurately.

• Execute field activities, including home visits, corporate displays, and local marketing events to generate new leads.

• Achieve monthly sales targets for vehicles, extended warranties, and value-added services (VAS).

• Follow up with customers post-delivery to ensure satisfaction and solicit referrals for future business.

Requirements

• 3 to 5 years of proven experience in automotive retail sales or high-value consumer durables.

• Valid permanent four-wheeler driving license with a clean driving record.

• Fluency in the local regional language and professional proficiency in English.

• Strong understanding of the Indian automotive market and competitor landscape.

• Proficiency in using CRM software and basic Microsoft Office applications.

• Excellent negotiation and closing skills with a customer-centric approach.

Preferred

• Experience working with a major OEM (Original Equipment Manufacturer) authorized dealership.

• Prior training in luxury or premium sales consultative techniques.

• Existing network of corporate clients or local business influencers.

• Familiarity with automotive financing processes and IRDA guidelines.

Skills

Technical

DMS/CRM Navigation, Vehicle Specification Comparison, Financial Calculation (EMI/ROI), Inventory Management Knowledge

Soft Skills

Interpersonal Communication, Persuasive Negotiation, Active Listening, Time Management, Conflict Resolution

Qualifications

Education: Graduate in any stream (B.Com, BBA, B.Sc, B.A.); MBA in Marketing is a plus

Experience: 3-5 years in Automotive Sales

Certifications: OEM Sales Process Certification, Valid 4-Wheeler Driving License

Work Environment

Standard dealership showroom environment with 6-day work weeks; includes outdoor visits for test drives and corporate events.

Growth Opportunities

High-performing consultants are eligible for promotion to Senior Sales Consultant or Team Leader roles within 18-24 months, with potential transitions into Corporate Sales or Exchange Manager positions.