Focuses on driving vehicle sales by providing exceptional product demonstrations and personalized customer service. The role centers on building long-term relationships and ensuring a seamless purchase experience for every walk-in and digital lead within the showroom ecosystem.
Key Responsibilities
- Handle customer inquiries through walk-ins, phone calls, and digital leads to build a robust sales pipeline.
- Conduct professional product demonstrations and organized test drives to highlight vehicle features and performance.
- Advise customers on vehicle specifications, pricing, accessories, and value-added services.
- Manage the end-to-end sales process from initial inquiry and booking to final vehicle delivery.
- Collaborate with the F&I department to facilitate vehicle loans, insurance, and exchange evaluations.
- Maintain meticulous records of all customer interactions and lead statuses in the Dealer Management System (DMS).
- Achieve monthly retail targets while ensuring high standards of Customer Satisfaction Index (CSI) scores.
- Follow up with prospective customers regularly to ensure high conversion rates from inquiry to retail.
Requirements
- Graduate degree in any discipline from a recognized Indian university.
- Valid permanent four-wheeler driving license is mandatory.
- Minimum 2 years of experience in automotive sales or high-value retail environments.
- Fluency in the local language and working proficiency in English.
- Strong understanding of the local automotive market and competitor landscape.
- Proven ability to meet and exceed sales targets consistently.
- Excellent interpersonal and negotiation skills.
Preferred
- Prior experience working with authorized OEM dealerships.
- Hands-on experience with CRM or Dealer Management Systems (DMS) like Autoline or SAP.
- Certification in sales or product training from a reputed automotive brand.
- Knowledge of vehicle financing and insurance processes (IRDA basics).
Skills
Technical
CRM Management, Sales Pipeline Analysis, Product Demonstration, MS Office Suite, Market Intelligence
Soft Skills
Persuasive Communication, Active Listening, Customer Relationship Management, Conflict Resolution, Time Management
Qualifications
Education: Graduate (B.A., B.Com, B.Sc., or B.B.A. preferred)
Experience: 2-5 years in Sales
Certifications: Valid Four-Wheeler Driving License, OEM Sales Process Certification (preferred)
Work Environment
Standard 6-day work week in a professional showroom environment. Requires active movement for vehicle demos and test drives. Standard shift timings typically 9:30 AM to 6:30 PM.
Growth Opportunities
Potential to move into Senior Sales Consultant, Team Leader, or Assistant Sales Manager roles based on performance and internal OEM training milestones.
