This entry-level role focuses on facilitating the vehicle buying process for customers through expert product demonstrations and relationship management. It involves managing the end-to-end sales cycle from initial inquiry to final vehicle delivery within a dynamic showroom environment.
Key Responsibilities
- Greet walk-in customers and conduct professional product presentations to highlight vehicle features and benefits.
- Organize and accompany customers on test drives while ensuring adherence to safety protocols and OEM standards.
- Manage the lead lifecycle by proactively following up with prospects via phone, email, and WhatsApp.
- Explain various finance, insurance, and accessory options to provide a comprehensive purchase solution.
- Coordinate with the stockyard and PDI team to ensure timely and error-free vehicle delivery to customers.
- Maintain meticulous records of all customer interactions and sales activities in the Dealer Management System (DMS).
- Participate in outdoor marketing activities, corporate displays, and mall activations to generate new leads.
- Achieve monthly retail targets and individual Key Performance Indicators (KPIs) set by the Sales Manager.
Requirements
- Any Graduate degree (B.Com, BBA, B.A., B.Sc.) from a recognized university.
- Valid permanent driving license for four-wheelers (mandatory for test drives).
- Fluency in the local regional language and functional knowledge of English.
- Professional appearance and a positive, customer-first attitude.
- Willingness to work a standard 6-day week including weekends.
- Strong negotiation and persuasive communication skills.
Preferred
- Basic understanding of automotive mechanics and current market trends.
- Proficiency in basic computer applications like MS Excel and CRM software.
- Resident of the local city with good knowledge of the local geography.
Skills
Technical
Sales Funnel Management, DMS Data Entry, Product Demonstration, Automotive Finance Basics
Soft Skills
Active Listening, Customer Relationship Management, Resilience, Time Management
Qualifications
Education: Graduate in any discipline
Experience: 0 years (Fresher)
Certifications: Valid Four-Wheeler Driving License
Work Environment
On-site showroom role with a standard 6-day work week (9 AM - 6 PM or 10 AM - 7 PM). Includes occasional travel for field visits and promotional events.
Growth Opportunities
High-performing consultants are eligible for promotion to Senior Sales Consultant within 18-24 months, with further progression to Team Leader and Sales Manager roles within the OEM dealer network.
