SALES COACH

Focuses on elevating the performance of the sales team by identifying skill gaps and implementing targeted training programs. This role bridges the gap between theoretical product knowledge and practical showroom floor execution to drive higher conversion rates and customer satisfaction across the dealership network.

Key Responsibilities

• Conduct regular field coaching and shadowing sessions with Sales Consultants to improve pitch quality and objection handling.

• Design and deliver training modules on new vehicle launches, competitor benchmarking, and advanced sales techniques.

• Monitor and analyze key performance indicators (KPIs) like lead-to-booking ratios and test drive conversion rates to identify training needs.

• Role-play customer scenarios with the team to refine negotiation skills, closing techniques, and finance/insurance cross-selling.

• Ensure all sales staff are proficient in using Dealer Management Systems (DMS) and CRM tools for meticulous lead tracking.

• Collaborate with the Sales Manager to align coaching strategies with monthly and quarterly retail targets.

• Provide constructive feedback and document personalized development plans for underperforming team members.

• Stay updated with OEM guidelines and ensure the sales team adheres to brand-specific customer experience standards.

Requirements

• Proven experience in automotive sales or sales training within a dealership or OEM environment.

• Deep understanding of the Indian automotive market dynamics and local consumer buying behavior.

• Excellent command over the local language and English for effective communication and training delivery.

• Proficiency in Microsoft Office Suite, particularly PowerPoint for training presentations and Excel for data analysis.

• Demonstrated ability to influence, mentor, and motivate team members without direct reporting authority.

• Valid four-wheeler driving license and thorough knowledge of vehicle technical specifications.

Preferred

• Experience working with premium or luxury automotive brands in the Indian market.

• Previous track record as a high-performing Sales Consultant or Team Leader with consistent target achievement.

• Familiarity with digital sales tools, virtual showrooms, and social media lead engagement strategies.

Skills

Technical

CRM & DMS Proficiency, Product Comparison Analysis, Sales Funnel Management, Training Needs Analysis (TNA), Presentation Skills

Soft Skills

Active Listening, Persuasive Communication, Public Speaking, Conflict Resolution, Emotional Intelligence

Qualifications

Education: Graduate in any discipline; MBA in Marketing or HR is highly preferred.

Experience: 3-5 years of experience in Sales or Sales Training, specifically within the Automotive industry.

Certifications: OEM Product Certification, Certified Sales Trainer or L&D Certification, Soft Skills Training Certification

Work Environment

The role is on-site at the dealership showroom, involving frequent interaction with the sales team and customers. A standard 6-day work week is required, including weekends which are peak business days.

Growth Opportunities

Successful candidates can progress to Regional Training Head, Sales Manager, or Learning & Development Lead roles within the group or OEM network.