This role serves as the face of the dealership, acting as the primary point of contact for all visitors and telephone inquiries. It focuses on delivering a premium first impression while ensuring seamless coordination between walk-in customers and the sales consultancy team to maintain high service standards.
Key Responsibilities
- Greet all walk-in customers warmly and direct them to the appropriate Sales Consultant or department
- Manage the Dealer Management System (DMS) by accurately recording visitor details and lead sources
- Handle a high volume of incoming calls, providing basic information or transferring inquiries to the correct extension
- Ensure the showroom floor and customer lounge areas are maintained according to brand hospitality standards
- Monitor the customer flow and wait times, proactively offering refreshments and updates to visitors
- Maintain the daily walk-in log (Test Drive and Booking registers) and share daily reports with the Sales Manager
- Oversee general administrative tasks including courier management, stationary inventory, and front-desk documentation
- Coordinate with the housekeeping and pantry staff to ensure a clean and welcoming environment at all times
Requirements
- Excellent verbal communication skills in English and the local language
- Proficiency in basic computer applications including MS Excel, Word, and Email
- Professional appearance and a high standard of personal grooming
- Ability to handle multi-line telephone systems and high-pressure situations
- Punctual and disciplined approach to work hours in a retail environment
- Strong interpersonal skills with a service-oriented mindset
Preferred
- Prior experience in front-desk operations at an automotive dealership or hospitality sector
- Familiarity with CRM or Dealer Management Systems (DMS)
- Basic knowledge of the automotive industry and car models
Skills
Technical
Data Entry, MS Office Suite, EPABX System Operation, Lead Management Software
Soft Skills
Active Listening, Conflict Resolution, Multitasking, Professional Etiquette, Time Management
Qualifications
Education: Graduate in any stream (B.A, B.Com, BBA) or 12th Pass with significant experience
Experience: 0-3 years in Reception, Front Office, or Customer Service roles
Certifications: Front Office Management certification (preferred), Soft Skills training
Work Environment
Standard automotive showroom environment. This is a 100% on-site role requiring 6-day work weeks (including weekends) with one rotational weekly off.
Growth Opportunities
Potential to transition into roles such as Customer Relationship Executive (CRE), Sales Consultant, or Front Office Supervisor within the dealership network.