Marketing Manager

This role focuses on elevating brand presence through strategic luxury positioning and digital innovation within the premium automotive sector. The candidate will drive high-impact marketing campaigns that blend exclusive customer experiences with data-driven performance metrics to ensure market leadership. Success involves bridging the gap between innovative sustainable technology and the high-end expectations of a sophisticated clientele.

Key Responsibilities

• Develop and execute end-to-end marketing strategies that reinforce brand exclusivity and luxury positioning in the local market.

• Manage and optimize SEO/SEM campaigns and social media channels to maximize digital footprint and lead generation.

• Oversee the implementation of marketing automation tools to streamline lead nurturing and improve conversion rates.

• Conceptualize and lead high-end brand activations and experiential events for premium clientele and luxury influencers.

• Collaborate closely with Sales, Product Managers, and Executive Leadership to align marketing efforts with inventory and revenue targets.

• Manage creative teams and external agencies to produce high-quality content that highlights innovation and sustainability.

• Analyze campaign performance data to provide actionable insights and ensure a high return on marketing investment.

• Build and maintain strategic partnerships with industry leaders and luxury lifestyle brands to expand the customer network.

Requirements

• 1-3 years of proven experience in marketing, preferably within the luxury or automotive segments.

• Strong hands-on expertise in SEO/SEM, Google Analytics, and social media management platforms.

• Demonstrated ability to manage marketing automation tools and CRM systems.

• Exceptional communication and interpersonal skills with a flair for luxury storytelling.

• Proven track record of coordinating multi-functional teams and managing agency relationships.

• Ability to work on-site and travel for dealership events or premium brand launches.

Preferred

• Prior experience working with an authorized Indian automotive OEM or premium dealership network.

• Existing network of connections with luxury influencers and high-net-worth individuals.

• Knowledge of sustainable technology trends and EV market dynamics in India.

Skills

Technical

SEO/SEM Optimization, Marketing Automation (HubSpot/Salesforce), Social Media Analytics, Content Strategy, Performance Marketing, CRM Management

Soft Skills

Stakeholder Management, Creative Leadership, Negotiation, Strategic Thinking, Public Speaking

Qualifications

Education: MBA in Marketing or Graduate degree in Mass Communication/Business Management from a reputable institution.

Experience: 1 to 3 years of professional experience in Marketing or Brand Management.

Certifications: Google Ads Certification, HubSpot Content Marketing Certification, Social Media Management Certification

Work Environment

Standard 6-day work week in a high-energy, premium showroom and office setting. Requires high professional grooming standards and occasional weekend availability for events.

Growth Opportunities

Potential to move into Regional Marketing Head roles or Brand Management positions within the OEM network based on performance and network expansion.