This role focuses on driving showroom walk-ins and service bookings through proactive customer engagement and lead management. It serves as a vital link between potential customers and the sales or service teams, ensuring every inquiry is nurtured into a tangible business opportunity.
Key Responsibilities
- Conduct outbound calls to prospective leads generated through digital marketing, website inquiries, and walk-in databases.
- Schedule test drives and showroom visits for sales consultants to maintain a consistent pipeline of potential buyers.
- Update and maintain the Dealer Management System (DMS) with accurate customer interaction logs and follow-up schedules.
- Handle inbound inquiries regarding vehicle models, pricing, current schemes, and service availability professionally.
- Coordinate with the service department to call existing customers for periodic maintenance reminders and appointment bookings.
- Follow up with 'lost' or 'cold' leads to re-engage them with new offers or product launches.
- Generate daily reports on call volume, lead status, and conversion rates for the Front Office Manager.
Requirements
- Minimum 12th pass or Graduate in any stream from a recognized board or university.
- 1 to 3 years of experience in telecalling, outbound sales, or customer support within a retail environment.
- Fluency in the local regional language and functional proficiency in English.
- Basic computer literacy, including experience with MS Excel and data entry.
- Excellent telephone etiquette and the ability to handle rejection professionally.
- Residency within a commutable distance to the dealership location.
Preferred
- Prior experience working in an authorized automobile dealership (4-wheeler or 2-wheeler).
- Hands-on experience using automotive CRM or DMS software.
- Strong persuasion skills with a track record of meeting lead conversion targets.
Skills
Technical
MS Office (Excel & Word), CRM Navigation, DMS Data Entry, Lead Management Systems
Soft Skills
Persuasive Communication, Active Listening, Patience, Multi-tasking, Conflict Resolution
Qualifications
Education: Graduate or 10+2 (Higher Secondary)
Experience: 1-3 years in Tele-calling or Customer Relations
Certifications: Soft Skills Training (Optional), Basic Computer Course
Work Environment
Professional on-site showroom or workshop office. Standard 6-day work week applies with rotational weekly offs.
Growth Opportunities
Potential to grow into a CRM Executive, Senior Telecaller, or Sales Consultant role based on performance and product knowledge.