Marketing Manager

This role involves driving brand visibility and showroom footfalls through a strategic mix of BTL activities, digital marketing, and local community engagement. It focuses on executing high-impact promotional campaigns that align with OEM standards while managing the dealership's marketing budget to maximize lead generation.

Key Responsibilities

• Plan and execute Below-the-Line (BTL) activities including roadshows, mall displays, corporate tie-ups, and rural activations.

• Manage the dealership’s digital presence across social media, Google My Business, and local listing platforms to drive online inquiries.

• Coordinate with the OEM marketing department to ensure 100% brand compliance and timely execution of national campaigns at the local level.

• Analyze lead generation data from the DMS and CRM to optimize marketing spends and improve the quality of walk-ins.

• Oversee the design and production of all marketing collateral, including brochures, dealership branding, and event signage.

• Organize and manage new vehicle launch events, customer meets, and seasonal service camps.

• Monitor competitor marketing strategies and market trends to provide actionable insights to the sales and management teams.

• Manage relationships with local media agencies, printers, and event vendors to ensure cost-effective service delivery.

Requirements

• 3-5 years of experience in marketing, preferably within the Indian automotive retail or consumer durables sector.

• Demonstrated experience in managing on-ground events and BTL activations.

• Strong understanding of the local market geography and regional customer preferences.

• Proficiency in managing marketing budgets and calculating Return on Investment (ROI).

• Excellent communication skills in English and the local regional language.

• Ability to work in a fast-paced environment with a 6-day work week schedule.

Preferred

• Prior experience working with a leading automotive OEM dealership network.

• Knowledge of performance marketing and social media advertising tools.

• Existing network of vendors for event management and printing in the region.

Skills

Technical

Digital Marketing (SEO/SEM/SMM), CRM & DMS Software Proficiency, Data Analytics & Reporting, Budgeting & Financial Planning, MS Office Suite

Soft Skills

Strategic Thinking, Vendor Management, Stakeholder Management, Creative Problem Solving, Negotiation Skills

Qualifications

Education: MBA in Marketing or Post Graduate Diploma in Management (PGDM)

Experience: 3 to 5 years in Automotive or Retail Marketing

Certifications: Digital Marketing Certification (preferred), Brand Management Certification (optional)

Work Environment

This is an on-site role requiring regular presence at the showroom and frequent travel to event locations and field activations. A standard 6-day work week is applicable.

Growth Opportunities

High-performing managers can transition into Regional Marketing Head roles or General Manager positions within the group's expanding dealership network.