Sales Manager

This role involves leading a high-performing team to drive vehicle sales volume and achieve market share objectives within the assigned territory. It focuses on optimizing the sales funnel, ensuring OEM process compliance, and delivering a premium customer experience at the dealership.

Key Responsibilities

• Lead and mentor a team of Sales Consultants to achieve monthly and quarterly retail and wholesale targets.

• Monitor and manage the sales pipeline through the Dealer Management System (DMS) to ensure high lead-to-conversion ratios.

• Oversee showroom operations, including vehicle display standards, test drive vehicle availability, and customer hospitality.

• Coordinate with the Finance and Insurance (F&I) department to provide seamless end-to-end purchasing solutions for customers.

• Analyze local market trends and competitor activities to design and execute effective BTL marketing initiatives.

• Ensure 100% compliance with OEM sales processes and maintain high Customer Satisfaction Index (CSI) scores.

• Handle high-value customer negotiations and resolve escalated grievances to maintain brand reputation.

• Manage inventory levels and aging to ensure optimal stock rotation and minimize carrying costs.

Requirements

• 3-5 years of proven experience in automotive sales, preferably in a supervisory role.

• In-depth knowledge of the Indian automotive market and local consumer behavior.

• Proficiency in using CRM software and Dealer Management Systems (DMS).

• Strong leadership skills with a track record of managing sales teams.

• Excellent communication skills in English and the local regional language.

• Valid four-wheeler driving license and willingness to travel locally for field visits.

• Strong negotiation and closing skills.

Preferred

• Experience working with reputed Passenger Vehicle (PV) or Commercial Vehicle (CV) OEMs.

• Prior experience in corporate sales or institutional tie-ups.

• Certification in Sales Management or OEM-specific product training.

Skills

Technical

CRM/DMS Proficiency, Inventory Management, Market Analysis, P&L Understanding, Microsoft Office Suite

Soft Skills

Team Leadership, Conflict Resolution, Strategic Thinking, Interpersonal Communication, Customer Relationship Management

Qualifications

Education: Graduate in any stream (MBA in Marketing or Sales is highly preferred)

Experience: 3-5 years in Automotive Sales

Certifications: OEM Sales Certification, Professional Sales Management Training

Work Environment

On-site showroom environment; standard 6-day work week (9 AM - 7 PM) with rotational weekly-offs.

Growth Opportunities

Potential to progress to General Manager (Sales) or Branch Head within the dealership group or transition into Regional Manager roles at the OEM level.