Digital Marketing Executive

This role focuses on amplifying our online brand presence and generating high-quality leads for our latest vehicle lineup. By bridging the gap between digital interest and showroom footfall, this position ensures our dealership remains the top choice for car buyers in the region through creative campaigns and data-driven strategies.

Key Responsibilities

• Manage and execute end-to-end performance marketing campaigns on Facebook, Instagram, and Google Ads to generate test drive bookings.
• Create engaging content including short-form videos, car walk-around reels, and customer testimonial posts for social media platforms.
• Monitor and optimize the dealership website's SEO performance to improve local search rankings for sales and service queries.
• Coordinate with the sales team to ensure lead synchronization between digital platforms and the Dealer Management System (DMS).
• Analyze campaign performance data and prepare weekly reports on Cost Per Lead (CPL) and conversion rates for the management team.
• Maintain the dealership’s Google Business Profile, ensuring accurate location data and timely responses to customer reviews.
• Collaborate with OEM marketing teams to ensure all digital assets and campaigns are compliant with brand guidelines.
• Design basic promotional graphics and banners for seasonal offers using tools like Canva or Adobe Express.

Requirements

• 1-3 years of proven experience in digital marketing, preferably within the retail or automotive sectors.
• Hands-on experience managing Meta Ads Manager and Google Ads accounts with a focus on lead generation.
• Strong understanding of social media trends and platform algorithms (Instagram, Facebook, LinkedIn).
• Excellent written and verbal communication skills in English and the local regional language.
• Ability to handle basic photography and videography for capturing vehicle inventory.
• Comfortable working in a fast-paced environment with a target-oriented mindset.

Preferred

• Prior experience working with an authorized automobile dealership or OEM brand.
• Knowledge of CRM software and automated lead nurturing workflows.
• Experience with Google Analytics (GA4) and search console for traffic analysis.

Skills

Technical

Performance Marketing, Search Engine Optimization (SEO), Content Creation, Social Media Management, Google Analytics, Copywriting, Basic Graphic Design

Soft Skills

Creative Thinking, Data-driven Decision Making, Adaptability, Collaboration, Time Management

Qualifications

Education: Graduate in Marketing, Communications, BMM, BMS, or a related field

Experience: 1 to 3 years of digital marketing experience

Certifications: Google Ads Certification, Meta Blueprint Certification (preferred), Digital Marketing Diploma/Certification

Work Environment

We offer a vibrant, on-site workspace that thrives on collaboration and energy. Understanding the demands of the modern world, we promote a supportive culture with flexible scheduling options and a genuine commitment to maintaining a healthy work-life balance for all our team members.

Growth Opportunities

You will have access to structured learning and development programs, including sponsored certifications and specialized automotive marketing workshops. Successful candidates can look forward to progressing into roles such as Digital Marketing Manager or Brand Communications Lead within our expanding dealership network.