Sales Consultant

This role involves acting as a bridge between technical automotive innovation and the customer experience, ensuring every visitor receives a deep, immersive understanding of vehicle features. The focus is on elevating the brand's value proposition through expert demonstrations and data-driven comparisons that drive purchase decisions. By maintaining high standards of product knowledge across the sales floor, this position ensures the dealership remains a hub of technical excellence and customer trust.

Key Responsibilities

• Conduct comprehensive static and dynamic product demonstrations for premium vehicle segments, highlighting USPs and advanced safety features.

• Stay updated on competitor products and market trends to provide effective 'why-buy' comparisons to prospective customers.

• Lead the training and certification of the Sales Consultant team on new model launches and mid-life cycle refreshes.

• Manage the test drive vehicle fleet, ensuring all units are in showroom condition and tech features (ADAS, Infotainment) are fully functional.

• Assist customers during the 'discovery' phase of the sales process to resolve complex technical queries regarding engine performance, transmission, and electronics.

• Collaborate with the marketing team to organize and represent the brand at off-site displays, corporate events, and mall activations.

• Utilize the Dealer Management System (DMS) to track customer feedback on specific features to help the OEM improve future product iterations.

• Maintain a detailed log of test drive feedback and conversion metrics to optimize the customer experience journey.

Requirements

• 3 to 5 years of experience in automotive retail, preferably with premium or luxury brands.

• A valid Indian four-wheeler driving license with a clean driving record.

• In-depth knowledge of modern automotive technologies including ADAS, Connected Car Tech, and EV powertrains.

• Excellent command over the local language and English for professional communication.

• Proven ability to explain complex technical specifications in simple, consumer-friendly terms.

• Availability to work 6 days a week, including weekends and public holidays, as per showroom standards.

• Proficiency in MS Office (Excel and PowerPoint) for reporting and training purposes.

Preferred

• Prior experience working with an OEM-authorized dealership network.

• Certification in advanced driving or technical product training from a recognized automotive body.

• Experience in handling high-net-worth individuals (HNIs) and corporate clients.

Skills

Technical

Automotive Diagnostics Knowledge, DMS & CRM Software Proficiency, Competitive Benchmarking, Advanced Vehicle Handling, Digital Presentation Tools

Soft Skills

Consultative Selling, Public Speaking, Active Listening, Interpersonal Influence, Patience and Empathy

Qualifications

Education: Graduate in any stream; B.E./Diploma in Automobile or Mechanical Engineering is highly preferred.

Experience: 3-5 years in Sales or Product Specialist roles within the Indian Automotive Industry.

Certifications: OEM Product Specialist Certification (if any), Soft Skills Training Certificate, Technical Workshop Certification

Work Environment

Professional showroom environment with on-road test drive duties. Expect a 6-day work week with standard shift timings (typically 10 AM to 7 PM). The role involves significant standing and interaction with the public.

Growth Opportunities

Successful candidates can progress to Team Lead (Product), Regional Trainer, or move into Senior Sales Management and OEM-level product planning roles.