This leadership role involves spearheading dealership sales operations to maximize revenue and market share through strategic planning and team empowerment. The focus is on maintaining high standards of customer satisfaction while ensuring seamless coordination between the OEM and the dealership's internal departments.
Key Responsibilities
- Develop and execute comprehensive sales strategies to achieve monthly, quarterly, and annual vehicle sales targets.
- Manage the dealership's Profit and Loss (P&L) by optimizing gross margins and controlling operational expenses.
- Lead, mentor, and monitor a high-performing team of Sales Consultants and Team Leaders to ensure productivity and career growth.
- Foster and maintain strong relationships with OEM representatives to ensure brand compliance and successful audit outcomes.
- Oversee inventory management, ensuring a healthy stock-turn ratio and minimizing aging inventory.
- Analyze local market trends and competitor activities to identify new business opportunities and adjust pricing strategies.
- Collaborate with the Finance and Insurance (F&I) team to maximize value-added service penetration and revenue.
- Monitor the Dealer Management System (DMS) to ensure data integrity and generate actionable performance reports for senior management.
Requirements
- In-depth knowledge of the Indian automotive market and regional consumer preferences.
- Proven track record of achieving aggressive sales targets in a dealership environment.
- Hands-on experience with Dealer Management Systems (DMS) such as Autoline, SAP, or similar platforms.
- Strong leadership capabilities with experience managing a team of at least 15-20 members.
- Excellent negotiation and closing skills for high-value retail and corporate deals.
- Valid four-wheeler driving license and willingness to travel for field activities.
- Ability to work in a fast-paced environment with a 6-day work week.
Preferred
- Experience in the premium or luxury passenger vehicle segment.
- Established network with local banks, NBFCs, and insurance providers.
- Familiarity with digital marketing tools and lead management systems (LMS).
Skills
Technical
P&L Management, Inventory Forecasting, DMS & CRM Proficiency, Market Analysis, MS Excel Reporting
Soft Skills
Strategic Leadership, Conflict Resolution, Persuasive Communication, Customer Centricity, Decision Making
Qualifications
Education: Graduate in any stream; MBA in Sales or Marketing is highly preferred.
Experience: 8-12 years in automotive sales, with a minimum of 3 years in a managerial or leadership capacity.
Certifications: OEM Sales Management Certification, IRDA License (preferred)
Work Environment
Professional showroom environment with high customer footfall; standard 6-day work week; includes travel for corporate client meetings and OEM training sessions.
Growth Opportunities
High-performing candidates can transition into Regional Sales Manager roles, General Manager (Sales), or move into corporate roles within the OEM hierarchy.