Acting as the primary point of contact for prospective and existing clients, this role involves driving sales leads and service appointments through proactive outreach. The position ensures high levels of customer engagement and maintains accurate records in the dealership management system to support business growth.
Key Responsibilities
- Conducting outbound calls to potential customers to generate leads for new vehicle sales and scheduled test drives.
- Managing service reminder calls to existing vehicle owners to ensure timely maintenance and optimal workshop load leveling.
- Following up on internet leads and inquiries from various digital platforms within defined turnaround times to maximize conversion.
- Collecting Post-Service Feedback (PSF) and documenting customer satisfaction scores to help improve service quality and OEM compliance.
- Assisting the insurance department by calling customers for policy renewals and explaining premium benefits.
- Updating the CRM/DMS software with accurate customer details, call logs, and next-action follow-up schedules.
- Handling inbound inquiries regarding vehicle pricing, model availability, and ongoing promotional offers professionally.
Requirements
- Excellent verbal communication skills in English and the local regional language.
- Basic proficiency in Microsoft Office, particularly Excel for maintaining call trackers.
- Ability to handle customer objections and maintain a positive attitude during high-volume calling.
- Patience and active listening skills to understand and document customer requirements effectively.
- Strong organizational skills to manage daily call sheets and prioritize urgent follow-ups.
- Willingness to work in a target-driven environment within a dealership setup.
Preferred
- Prior experience in a calling role within the automotive, insurance, or banking sector.
- Familiarity with Dealer Management Systems (DMS) such as Autoline, SAP, or internal OEM portals.
- Basic knowledge of automotive terminology and popular vehicle models in the Indian market.
Skills
Technical
DMS Data Entry, CRM Management, Microsoft Excel, Lead Qualification, Telephony System Operation
Soft Skills
Persuasion, Customer Empathy, Telephonic Etiquette, Time Management, Resilience
Qualifications
Education: Graduate in any stream or 12th Pass with relevant experience
Experience: 0-2 years of experience in Telecalling, BPO, or Customer Service
Certifications: Soft Skills Training (Preferred), Basic Computer Course (CIT/CCC)
Work Environment
This is a full-time, on-site role operating 6 days a week in a professional dealership environment, typically following standard retail hours from 9:30 AM to 6:30 PM.
Growth Opportunities
High-performing executives have clear pathways to transition into Sales Consultant, Service Advisor, or Customer Relations Manager (CRM) roles within the dealership network based on performance and internal assessments.