Marketing Manager

Job Title: Digital and Marketing Manager

Job Summary:

The Digital and Marketing Manager is responsible for planning, implementing, and managing overall marketing strategy with a strong focus on digital channels. The role aims to increase brand awareness, generate leads, drive customer engagement, and support business growth through integrated marketing campaigns.

Key Responsibilities:

1. Marketing Strategy & Planning

• Develop and execute annual and quarterly marketing plans.

• Create integrated campaigns across digital and offline platforms.

• Conduct market research and competitor analysis.

• Align marketing initiatives with business and sales objectives.

2. Digital Marketing Management

• Manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).

• Oversee SEO, SEM, and website performance optimization.

• Plan and execute social media content strategies.

• Monitor and improve lead generation funnels.

• Manage email marketing and automation campaigns.

3. Brand Management

• Ensure consistent brand messaging across all channels.

• Oversee content creation (graphics, videos, blogs, ads).

• Maintain brand guidelines and communication standards.

4. Lead Generation & Performance Tracking

• Generate and nurture qualified leads.

• Monitor KPIs such as CPL (Cost per Lead), ROI, engagement rate, and conversion rate.

• Prepare performance reports and campaign analysis.

• Optimize campaigns based on data insights.

5. Team & Vendor Management

• Coordinate with designers, content creators, and agencies.

• Manage marketing budgets effectively.

• Negotiate with vendors and media partners.

6. Events & Offline Marketing

• Plan promotional events, exhibitions, and activations.

• Support sales team with marketing collaterals.

• Execute local branding and partnership initiatives.