Sales Consultant

Job Description:

1.       Primary Responsibilities

a)      Lead Generation

Ø  Actively participate in marketing activities and drive referrals to generate leads and achieve retail target

b)      Vehicle Sales

Ø  Actively maintain contact with prospective customers to convert them into buyers and sell the entire Hyundai product portfolio

Ø  Regular follow-up on leads allocated through the marketing team, HMIL centrally

Ø  Make sure that the customer receives a warm welcome at the showroom, is made comfortable in the customer lounge area and is offered appropriate refreshments

Ø  Conduct need analysis with the customer, vehicle demonstration and test drives to create a unique product experience, making customers feel the need to buy a Hyundai.

Ø  Demonstrate strong product and customer understanding to build trust and offer customers the right products from the Hyundai portfolio and draw up a complete offer which meets their exact needs and interests

Ø  Demonstrate the key highlights of the Hyundai vs competitive products

Ø  Check for Finance requirements, Trade-in opportunities, accessories, EW, Service Package, other VAS requirements from the customer

Ø  Guide the customer through the complete decision making process all the way from the offer to the signed contract in a way that ensures meeting of customer preferences as well as those of the dealership and HMIL

Ø  Showcase strong customer orientation and ensure the customer has a Hyundai brand experience through the sales process, right from first contact to final vehicle delivery

Ø  Ensure achievement of monthly sales targets set in line with dealership sales appendix

Ø  Drive sales for the dealers by selling profitably and maximizing value added services sales

c)      Additional Business Generation

Ø  Proactively check with the customer for incremental business opportunities for the dealership by evaluating for referrals, cross-selling possibilities through used car exchange, Finance schemes, Accessories sales, Extended Warranty and other value added services

d)      Process Adherence

Ø  Plan and manage all system level reporting and documentation requirement as per Hyundai standards

Ø  Ensure Lead Management module owner ship of SFDC

Ø  Bring competitive intelligence and feedback, and ensure strong awareness of the competitive activities

Ø  Ensure adherence to process and achievement of LRS scores

Ø  Update and maintain the IPAD with latest information on Products, Pricing and Customer Schemes

e)      Customer Satisfaction

Ø  Own the customer satisfaction scores for the sales process  through CSS

Ø  Ensure presence and owner ship of the customer vehicle sales and delivery process

Ø  Conduct home visit if required to drive customer satisfaction

Ø  Coordinate effectively with relevant teams and stake holders to ensure smooth execution of required processes such as Test Drives, Billing and payments, Loan approvals, RTO registrations, trade-in evaluations, and final vehicle handover

f)       Relationship

Ø  Manage relationship with the existing customers post sales cycle to drive additional leads from referrals

2.      Measures (Reports):

Ø  New Cars Overall Retail Target Achievement                                                                                  

Ø  New Car Modelwise\Variant wise Retail Target Achievement                                                 

Ø  Finance Penetration as % of New Car

Ø  Insurance Penetration as % of New Car                                                                                              

Ø  Extended Warranty(EW) Penetration as a % of New Car                                                                             

Ø  Accessories per new car                                                                                                                                             

Ø  Average Booking to Full payment disbursement turnaround time(TAT)                             

Ø  Qualified Lead(QL) to Retail Conversion Ratio                                                                                               

Ø  Test Drive(TD) Ratio

Ø  Lead Response Score (LRS)                                                                                                                                      

Ø  Post Sales Feedback(PSF) Score                                                                            

Ø  Customer Satisfaction Score (CSS)                                                                       

Ø  No. of Customer Complaints escalation              

Note: This document lays down the guiding principles for the job and is subject to change.