Outdoor Marketing Executive

This role focuses on driving brand awareness and generating high-quality leads through strategic field-based activities and Below-the-Line (BTL) marketing initiatives. It involves engaging directly with potential customers in high-footfall areas to expand the dealership's market reach and support the sales pipeline.

Key Responsibilities

• Organize and execute outdoor marketing activities such as canopy setups, roadshows, and apartment activations.

• Conduct door-to-door or shop-to-shop marketing campaigns to generate fresh enquiries for new vehicle models.

• Distribute promotional materials including flyers, brochures, and pamphlets in targeted residential and commercial zones.

• Build and maintain relationships with local influencers, Resident Welfare Associations (RWAs), and corporate parks for vehicle display opportunities.

• Collect and record accurate prospect data including contact details and current vehicle ownership for CRM entry.

• Coordinate closely with the internal sales team to ensure timely follow-up on all leads generated from field activities.

• Monitor competitor outdoor movements and report local market trends to the Marketing Manager on a weekly basis.

Requirements

• 0-3 years of proven experience in field marketing, sales, or BTL activities, ideally within the automotive or telecom sectors.

• Must possess a valid permanent two-wheeler driving license and a personal vehicle for daily field travel.

• Fluency in the local regional language and a functional understanding of Hindi or English.

• Proven ability to work independently in an outdoor environment and consistently meet daily lead generation targets.

• Thorough knowledge of the local geography and key commercial hubs within the assigned territory.

• Excellent interpersonal skills with the ability to initiate conversations with strangers easily.

Preferred

• Previous experience working with authorized automobile dealerships or OEM-led marketing campaigns.

• Basic proficiency in using mobile-based CRM applications or digital lead capture tools.

• Prior experience in organizing or managing large-scale community or corporate events.

Skills

Technical

Lead Management, BTL Execution, Market Mapping, Route Planning

Soft Skills

Persuasion, Resilience, Verbal Communication, Time Management, Customer Engagement

Qualifications

Education: Graduate in any discipline or Diploma in Marketing/Business Management

Experience: 0-3 years in field-based marketing or outdoor sales roles

Certifications: Marketing or Sales training certifications are preferred but not mandatory

Work Environment

This is a role involving extensive local travel, outdoor and indoor activities; standard 6-day work week applies with 9 AM - 7 PM timings.

Growth Opportunities

High-performing executives have a clear career path to transition into Sales Consultant roles, Marketing Coordinator positions, or Territory Team Lead roles within the dealership network.