This role acts as a vital bridge between the dealership and customers, focusing on lead generation and relationship management. It involves driving business growth by effectively communicating vehicle value propositions and scheduling dealership visits or service appointments.
Key Responsibilities
- Execute high-volume outbound calls to prospective leads and existing customers to promote vehicle models and service packages.
- Schedule and confirm test drive appointments and service bookings to ensure a steady flow of walk-ins to the showroom.
- Maintain meticulous records of all customer interactions, feedback, and lead status within the Dealer Management System (DMS).
- Conduct follow-up calls for service reminders, insurance renewals, and post-sales satisfaction surveys.
- Handle inbound inquiries regarding vehicle pricing, features, and ongoing promotional schemes professionally.
- Collaborate with the Sales and Service teams to ensure seamless handovers of qualified leads.
- Identify customer needs and provide basic information on finance and insurance options available.
- Prepare daily and weekly reports on call connectivity, lead conversion, and appointment ratios.
Requirements
- Minimum 1-3 years of experience in telecalling, customer service, or inside sales.
- Excellent verbal communication skills in the local language and working knowledge of English.
- Proven ability to meet daily call targets and appointment quotas.
- Basic computer literacy with experience in data entry and MS Office.
- Resilience and the ability to handle customer objections with a professional attitude.
- Strong organizational skills to manage multiple follow-up schedules.
Preferred
- Prior experience in an authorized automotive dealership (4-wheeler or 2-wheeler).
- Familiarity with CRM software or automotive DMS platforms.
- Knowledge of local automotive market trends and competitor offerings.
Skills
Technical
CRM/DMS Navigation, Lead Management, Data Reporting, MS Excel
Soft Skills
Active Listening, Persuasion, Telephone Etiquette, Patience, Time Management
Qualifications
Education: Graduate in any stream preferred; 12th Pass with exceptional experience will be considered.
Experience: 1-3 years in a calling or customer-facing role.
Certifications: Customer Service Excellence (Optional), Basic Computer Certification
Work Environment
Standard dealership office environment. Requires 6-day work weeks (usually Monday to Saturday) with timings from 9:30 AM to 6:30 PM.
Growth Opportunities
High-performing telecallers have a clear path to transition into CRM Executive, Sales Consultant, or Team Lead roles within the dealership network.