EV SALES CONSULTANT

Job Title:

EV Sales Consultant — Mahindra Automobiles (Mahindra Electric / Last Mile Mobility)

Job Purpose:

To drive retail and fleet sales of Mahindra Electric Vehicles by engaging customers, generating leads, delivering excellent product demonstrations, and ensuring a seamless end-to-end sales experience from enquiry to delivery.

Key Responsibilities:

1. Customer Engagement & Sales Conversion

• Attend and manage walk-in, digital, and telephonic enquiries for EV products.

• Explain EV features, benefits, cost savings, and charging infrastructure to customers.

• Conduct effective test drives and demonstrate vehicle performance.

• Convert enquiries into bookings and ensure timely follow-ups.

2. Lead Generation & Market Activation

• Actively participate in EV awareness campaigns, roadshows, and test-drive events.

• Generate leads through local marketing activities and references.

• Coordinate with digital marketing teams for online lead conversion.

3. Sales Process Management (ETB-R)

• Manage the full sales funnel: Enquiry → Test Drive → Booking → Delivery.

• Maintain accurate customer data in CRM / DMS systems.

• Ensure proper documentation and booking processes.

• Coordinate for smooth vehicle delivery and customer handover.

4. Product Knowledge & EV Awareness

• Stay updated on EV technology, battery performance, charging solutions, and government policies/subsidies.

• Educate customers on total cost of ownership (TCO) benefits of EVs vs ICE vehicles.

• Keep track of competitor EV offerings and market trends.

5. Customer Experience & Relationship Management

• Deliver a high-quality buying experience and build long-term customer relationships.

• Ensure timely follow-ups post test drive and booking.

• Handle customer queries and coordinate with internal teams for resolution.

6. Coordination & Team Support

• Work closely with sales managers, finance teams, and delivery teams.

• Support dealership in achieving overall EV sales targets.

• Assist in stock management and readiness for deliveries.

7. Digital Tools & Sales Enablement

• Use CRM / DMS tools for lead tracking and reporting.

• Promote digital sales tools such as virtual showroom, online booking, and test drive scheduling.

Skills & Competencies:

• Good understanding of EV products and customer mindset (training can be provided).

• Strong communication and convincing skills.

• Customer-centric approach with high energy and enthusiasm.

• Basic knowledge of sales processes and documentation.

• Ability to work in a target-driven environment.

• Familiarity with CRM / digital tools is an advantage.

KPIs / Metrics for Success:

• Enquiry-to-test drive conversion

• Test drive-to-booking conversion

• Monthly sales volume (units)

• Customer satisfaction scores

• Lead follow-up efficiency

• CRM data accuracy