Sales trainer

This role is responsible for driving the performance of the dealership sales force by designing and delivering high-impact training programs. It focuses on enhancing product knowledge, refining sales techniques, and ensuring the sales team delivers a world-class customer experience in alignment with OEM standards.

Key Responsibilities

• Conduct comprehensive product training for new launches, including technical specifications, USPs, and competitive benchmarking.

• Deliver end-to-end sales process training covering prospecting, vehicle demonstration, objection handling, and closing techniques.

• Perform regular On-the-Job Training (OJT) by shadowing Sales Consultants during live customer interactions to provide real-time coaching.

• Identify skill gaps through performance data analysis and conduct targeted Training Needs Analysis (TNA) for the sales team.

• Develop and update training modules, manuals, and visual aids in accordance with the latest market trends and OEM guidelines.

• Monitor and manage the certification levels of Sales Consultants and Team Leaders to ensure compliance with brand standards.

• Organize workshops on soft skills, corporate etiquette, and CRM usage to improve lead management and customer retention.

• Collaborate with the Sales Manager to align training objectives with monthly and quarterly sales targets.

Requirements

• 5 to 8 years of experience in Sales Training or Sales Management within the Indian Automotive industry.

• In-depth knowledge of the Indian passenger vehicle or two-wheeler market and consumer psychology.

• Excellent presentation and public speaking skills with the ability to engage diverse audiences.

• Proficiency in regional languages along with Hindi and English to facilitate effective communication.

• Willingness to travel extensively across dealership locations for on-site training sessions.

• Advanced proficiency in MS Office, particularly PowerPoint for creating training decks and Excel for data reporting.

Preferred

• Prior experience working directly with a major Automotive OEM or a large-scale dealership group.

• Certified Trainer credentials from a recognized body or an Automotive Skill Development Council (ASDC).

• Experience in digital sales training and virtual classroom management.

• Strong understanding of automotive finance and insurance (F&I) processes.

Skills

Technical

Training Needs Analysis (TNA), Sales Funnel Management, CRM Software Proficiency, Product Benchmarking, Curriculum Development

Soft Skills

Coaching and Mentoring, Interpersonal Communication, Emotional Intelligence, Problem-Solving, Influencing Skills

Qualifications

Education: Graduate in any stream (MBA in Marketing or Human Resources is highly preferred)

Experience: 5-8 years of professional experience in Automotive Sales/Training

Certifications: Train the Trainer (TTT) Certification, OEM Product Certification, Soft Skills Training Certification (Optional)

Work Environment

On-site role involving frequent travel to various dealership outlets; standard 6-day work week applies.

Growth Opportunities

High-performing candidates can transition into roles such as Regional Training Manager, National Training Head, or move into Senior Sales Operations and Dealer Development roles.