Sales consultant

This role involves driving dealership revenue by managing the complete customer journey from initial inquiry to final vehicle delivery. It focuses on identifying customer needs, providing expert product demonstrations, and ensuring a seamless purchase experience while maintaining high satisfaction standards.

Key Responsibilities

• Conduct proactive lead generation through cold calling, digital inquiries, and showroom walk-ins to build a robust sales pipeline

• Perform professional vehicle demonstrations and accompany customers on test drives while explaining technical features and USPs

• Manage the end-to-end sales process including price negotiation, documentation, and coordination with the Finance and Insurance (F&I) department

• Maintain accurate and timely data entry in the Dealer Management System (DMS) and CRM to track lead status and follow-ups

• Achieve monthly and quarterly retail targets as defined by the OEM and dealership management

• Ensure high Customer Satisfaction Index (CSI) scores by providing excellent post-sales support and handling grievances effectively

• Coordinate with the stockyard and PDI team to ensure the vehicle is ready for a defect-free delivery to the customer

• Participate in outdoor marketing activities, corporate displays, and promotional events to increase brand visibility

Requirements

• Minimum 1-3 years of proven experience in automotive retail or high-value sales

• Valid four-wheeler driving license is mandatory for conducting test drives

• Strong command over the local language and functional proficiency in English

• Proficiency in using CRM software and basic Microsoft Office tools

• Ability to work in a target-driven environment with a flexible approach to working hours

• Excellent interpersonal and negotiation skills to handle diverse customer profiles

Preferred

• Prior experience working with authorized OEM dealerships

• Knowledge of automotive financing, insurance processes, and RTO documentation

• Existing network of corporate clients or local influencers

Skills

Technical

Dealer Management System (DMS) operation, Vehicle technical specification analysis, CRM Lead Management, Product Comparison Benchmarking

Soft Skills

Persuasive Communication, Active Listening, Problem-Solving, Time Management, Customer Relationship Management

Qualifications

Education: Graduate in any stream (B.A., B.Com., B.Sc., BBA) or Diploma in Mechanical/Automobile Engineering

Experience: 1 to 3 years of experience in Sales, preferably in the Automotive or BFSI sector

Certifications: OEM Sales Process Certification (preferred), Test Drive Safety Certification

Work Environment

On-site showroom environment; 6 days a week with a rotational week-off; standard shift timings from 9:30 AM to 6:30 PM.

Growth Opportunities

High-performing consultants can transition into Senior Sales Consultant roles, followed by Team Leader and Sales Manager positions within the dealership network or OEM operations.