sales consultant

This role focuses on driving vehicle sales by understanding customer needs and providing expert product demonstrations at an authorized dealership. It involves managing the end-to-end customer journey from initial inquiry to vehicle delivery while maintaining high standards of service and relationship management.

Key Responsibilities

• Conduct professional vehicle walkarounds and test drives to showcase product features and USPs.
• Manage the entire sales funnel from lead generation and inquiry handling to final vehicle delivery.
• Advise customers on financing options, insurance, and exchange programs (Used Car/Exchange) to provide a one-stop solution.
• Maintain and update the Dealer Management System (DMS) daily with accurate lead status and customer interactions.
• Coordinate with the Pre-Delivery Inspection (PDI) and workshop teams to ensure vehicles are ready for scheduled delivery.
• Achieve monthly and quarterly retail targets as defined by the dealership management.
• Follow up with customers post-sale to ensure satisfaction and solicit referrals for future business.
• Participate in outdoor marketing activities, corporate displays, and roadshows to generate new prospects.

Requirements

• Minimum 3-5 years of experience in automotive retail sales.
• Valid permanent four-wheeler driving license with a clean record.
• Graduate degree in any stream (B.Com, B.A., B.Sc., or B.B.A.).
• Proven ability to meet and exceed sales targets consistently.
• Strong negotiation and closing skills with a customer-centric approach.
• Proficiency in local language and functional English communication.

Preferred

• OEM-specific sales certification from a reputed brand.
• Hands-on experience with automotive CRM or DMS software like Autoline or SAP.
• Familiarity with local RTO processes and insurance documentation.
• Previous experience in premium or luxury car segments.

Skills

Technical

Product Demonstration, DMS/CRM Proficiency, Lead Funnel Management, Financial Calculation (EMI/ROI), Automotive Market Analysis

Soft Skills

Persuasive Communication, Active Listening, Relationship Building, Conflict Resolution, Time Management

Qualifications

Education: Graduate (Full-time)

Experience: 3 to 5 years in Automotive Sales

Certifications: OEM Sales Training Certification (preferred), Test Drive Certification

Work Environment

Standard 6-day work week in a high-energy showroom environment; involves local travel for test drives and customer visits.

Growth Opportunities

High-performing consultants can transition into Team Leader Sales or Key Account Manager roles within 24 months, with opportunities for OEM-level training and certification.