Pdi incharge vas marketing

This dual-responsibility role oversees the final quality assurance of new vehicles while strategically driving revenue through the promotion of value-added services. It bridges the gap between technical workshop operations and sales to ensure every customer receives a flawless vehicle equipped with premium enhancements.

Key Responsibilities

• Supervise the end-to-end Pre-Delivery Inspection (PDI) process for all new vehicles to ensure 100% compliance with OEM standards.
• Develop and implement marketing strategies to promote Value Added Services (VAS) including ceramic coating, underbody protection, and extended warranties.
• Lead a team of PDI technicians, providing technical guidance and ensuring high productivity in the inspection bays.
• Coordinate with the Sales and Logistics departments to align vehicle readiness with customer delivery schedules.
• Maintain meticulous records of PDI checklists and VAS installations within the Dealer Management System (DMS).
• Monitor inventory levels for VAS consumables and accessories to ensure uninterrupted service delivery.
• Identify and report any manufacturing defects to the OEM through standard warranty and technical reporting channels.
• Conduct regular training for the sales team on the benefits of VAS products to improve penetration rates.

Requirements

• 4-7 years of experience in automotive workshop operations or PDI management.
• In-depth knowledge of vehicle mechanical, electrical, and electronic systems.
• Proven ability to meet and exceed sales targets for accessories or value-added services.
• Proficiency in using Dealer Management Systems (DMS) such as Autoline, SAP, or local OEM software.
• Strong leadership skills with experience managing a team of technicians.
• Valid four-wheeler driving license and clean driving record.

Preferred

• Previous experience working with a Tier-1 Passenger Vehicle OEM (e.g., Maruti Suzuki, Hyundai, Tata Motors).
• Certification in automotive diagnostics or quality management.
• Fluency in the local regional language and functional English.

Skills

Technical

PDI Protocol Knowledge, VAS Product Application, Inventory Management, Diagnostic Tool Proficiency, Warranty Processing

Soft Skills

Sales Persuasion, Team Leadership, Attention to Detail, Conflict Resolution, Time Management

Qualifications

Education: Diploma or B.E./B.Tech in Automobile or Mechanical Engineering

Experience: 4 to 7 years in Indian automotive dealership operations

Certifications: OEM Technical Certification, VAS Product Specialist Training

Work Environment

Standard 6-day work week in a high-volume workshop and stockyard environment. Shift timings are typically 9:30 AM to 6:30 PM.

Growth Opportunities

Successful candidates can progress to Workshop Manager or Service Manager roles within our expanding dealership network.