Sales Consultant

The role focuses on driving vehicle retail volumes by providing an exceptional end-to-end purchasing experience for prospective buyers. It involves proactive lead management, conducting professional product demonstrations, and ensuring high levels of customer satisfaction to build a loyal client base for the dealership.

Key Responsibilities

• Engage with walk-in customers to understand their needs and recommend suitable vehicle models and variants
• Conduct professional test drives while explaining technical features, safety aspects, and performance benchmarks
• Generate and follow up on leads through cold calling, digital inquiries, and outdoor promotional activities
• Handle the complete sales documentation process including booking forms, RTO requirements, and loan applications
• Collaborate with the Finance and Insurance teams to offer comprehensive value-added packages to customers
• Maintain and update the Dealer Management System (DMS) and CRM with accurate customer interaction data
• Coordinate with the stockyard and PDI team to ensure timely and error-free vehicle delivery
• Conduct post-delivery follow-ups to seek referrals and ensure long-term brand loyalty

Requirements

• Bachelor’s degree in any discipline (B.Com, BBA, B.A., etc.)
• 1 to 3 years of experience in retail sales, preferably in the automotive or insurance sector
• Valid four-wheeler driving license is mandatory for conducting test drives
• Excellent command over the local language and functional proficiency in English
• Strong interpersonal and negotiation skills with a target-oriented mindset
• Willingness to work 6 days a week and participate in weekend showroom events

Preferred

• Prior experience with an authorized OEM dealership (Maruti Suzuki, Hyundai, Tata Motors, etc.)
• Certification in Sales or Customer Relationship Management
• Working knowledge of automotive finance and RTO regulations

Skills

Technical

CRM & DMS Software Proficiency, Product Specification Comparison, Basic Microsoft Office (Excel/Word), Automotive Finance Calculation

Soft Skills

Persuasive Communication, Active Listening, Professional Etiquette and Grooming, Time Management

Qualifications

Education: Graduate / Bachelor's Degree

Experience: 1-3 years in Automotive or High-value Retail Sales

Certifications: Valid 4-Wheeler Driving License, OEM Sales Training Certificate (preferred)

Work Environment

Dynamic showroom environment requiring high energy and professional attire. On-site presence is mandatory 6 days a week. Travel may be required for home visits or corporate displays.

Growth Opportunities

Top performers can advance to Senior Sales Consultant or Team Leader positions within 18-24 months. The role offers a clear path toward Sales Manager or Branch Manager roles within the dealership group.