sales executive

This role involves driving vehicle sales by identifying potential leads and guiding customers through the purchasing process. The focus is on delivering exceptional showroom experiences while meeting monthly volume targets within the competitive Indian automotive retail market.

Key Responsibilities

• Conducting professional product demonstrations and organizing test drives for prospective customers.
• Managing the end-to-end sales process from initial lead generation to final vehicle delivery.
• Maintaining daily records in the Dealer Management System (DMS) and ensuring timely lead status updates.
• Explaining various financing options, insurance packages, and value-added accessories to maximize revenue per unit.
• Following up consistently with walk-in inquiries and digital leads to ensure high conversion rates.
• Coordinating with the accounts and stockyard teams for seamless vehicle registration and delivery documentation.
• Achieving monthly sales targets and Key Performance Indicators (KPIs) as defined by the OEM and dealership management.

Requirements

• 1-3 years of experience in retail sales, preferably in the automotive or consumer durable sector.
• Valid Indian two-wheeler and four-wheeler driving license.
• Fluency in the local regional language and functional proficiency in English.
• Willingness to work in a high-pressure environment with a standard 6-day work week.
• Excellent negotiation and interpersonal communication skills.
• Basic computer literacy for digital lead management.

Preferred

• Previous experience working with an authorized car or two-wheeler dealership.
• Familiarity with CRM software or OEM-specific Dealer Management Systems like Autoline or SAP.
• Working knowledge of motor insurance (IRDA) and vehicle finance processes.

Skills

Technical

CRM Data Entry, Product Demonstration, Inventory Management Knowledge, MS Office (Excel/Word), Digital Lead Tracking

Soft Skills

Active Listening, Persuasion, Customer Relationship Management, Time Management, Objection Handling

Qualifications

Education: Graduate in any discipline (B.A., B.Com, B.Sc) or 12th Pass with significant sales experience.

Experience: 1 to 3 years in a direct sales or customer-facing role.

Certifications: OEM Product Training Certification (preferred), Valid Permanent Driving License

Work Environment

On-site showroom environment with frequent local travel for home test drives or corporate sales displays. Standard operating hours usually 10 AM to 7 PM.

Growth Opportunities

High-performing executives can advance to Senior Sales Consultant or Team Leader roles within 24 months, with further potential for Sales Manager positions across the dealership network.