This role focuses on spearheading the sales department to achieve aggressive monthly and annual volume targets while ensuring exceptional customer satisfaction. It involves mentoring a diverse team of sales consultants and managing strategic relationships with the OEM to enhance local market penetration. The position requires a deep understanding of P&L management and dealership operations to drive sustainable profitability.
Key Responsibilities
- Lead and motivate a team of Sales Consultants and Team Leaders to achieve monthly sales targets and key performance indicators.
- Monitor and analyze sales trends, market competition, and customer feedback to develop effective local marketing strategies.
- Oversee the end-to-end sales process, from lead generation in the DMS to final vehicle delivery and post-sales follow-up.
- Manage vehicle inventory levels and coordinate with the OEM for timely stock replenishment and model mix optimization.
- Ensure strict compliance with OEM standards, corporate identity guidelines, and sales process audits.
- Drive Finance and Insurance (F&I) penetration and accessory sales to maximize per-vehicle revenue.
- Conduct regular performance reviews and provide training to address skill gaps within the sales team.
- Resolve complex customer grievances to maintain high Sales Satisfaction Index (SSI) scores.
Requirements
- Proven experience in managing a sales team within an authorized automobile dealership.
- Deep understanding of the Indian automotive market and local consumer behavior.
- Proficiency in using Dealer Management Systems (DMS) and CRM software.
- Strong track record of meeting or exceeding revenue and volume targets.
- Excellent communication skills in English and the local regional language.
- Possession of a valid four-wheeler driving license.
Preferred
- Experience working with Tier-1 or premium automotive brands.
- Strong network with local banks and insurance providers for F&I support.
- Knowledge of digital lead generation and social media marketing for dealerships.
- Experience in managing multi-location showrooms or satellite outlets.
Skills
Technical
P&L Management, CRM/DMS Operations, Inventory Management, Market Forecasting, Retail Finance Knowledge
Soft Skills
Strategic Leadership, High-Stakes Negotiation, Conflict Resolution, Mentoring and Coaching
Qualifications
Education: Graduate in any discipline; MBA in Marketing or Sales is highly preferred.
Experience: 5-8 years of experience in automotive sales, with at least 3 years in a leadership role.
Certifications: OEM-certified Sales Manager training (preferred), Valid Indian Driving License (Mandatory)
Work Environment
This is a full-time, on-site role operating out of a professional showroom environment, typically following a 6-day work week as per standard Indian automotive industry practices.
Growth Opportunities
High-performing managers have the potential to transition into General Manager (Sales) roles, Regional Sales Head positions within the dealership group, or corporate roles within the OEM network.