SALES MANAGER

This leadership role focuses on driving revenue growth and market share by overseeing the end-to-end retail operations of the dealership. The focus is on implementing strategic sales initiatives, managing high-performing teams, and ensuring the highest levels of customer satisfaction in alignment with OEM standards.

Key Responsibilities

• Lead and mentor a team of Sales Consultants and Team Leaders to achieve monthly and quarterly retail and wholesale targets.

• Develop and execute local marketing and sales strategies to increase showroom walk-ins and lead generation.

• Monitor and manage dealership inventory levels to ensure optimal stock turnover and minimize aging stock.

• Oversee the Lead Management System (LMS) and CRM to track conversion ratios and ensure timely follow-ups by the team.

• Ensure strict compliance with OEM brand guidelines, sales processes, and digital transformation initiatives.

• Analyze market trends and competitor activity to provide actionable insights for pricing and promotional strategies.

• Collaborate with Finance and Insurance (F&I) partners to maximize value-added service penetration and dealership profitability.

• Resolve escalated customer grievances to maintain a high Customer Satisfaction Index (CSI) and brand loyalty.

Requirements

• Extensive experience in automotive retail sales with a proven track record of target achievement.

• In-depth knowledge of Dealer Management Systems (DMS) and CRM software operations.

• Strong understanding of the Indian automotive market, including financing and insurance regulations.

• Excellent leadership skills with the ability to manage and motivate a diverse sales force.

• Valid four-wheeler driving license and willingness to travel for corporate meetings or events.

• Proficiency in English and the local language of the region.

• Strong analytical skills for performance reporting and P&L management.

Preferred

• Experience working with a major Indian or Global OEM (Maruti Suzuki, Hyundai, Tata Motors, etc.).

• Existing network within local corporate and fleet segments.

• Advanced certification in Sales Management or Leadership from a recognized institute.

Skills

Technical

Strategic Sales Planning, Inventory Management, P&L Analysis, CRM/DMS Proficiency, Market Intelligence

Soft Skills

Leadership, Negotiation, Conflict Resolution, Public Speaking, Customer Centricity

Qualifications

Education: Graduate in any discipline; MBA in Sales or Marketing is highly preferred.

Experience: 8-12 years in Automotive Sales, with at least 3-5 years in a leadership/managerial role.

Certifications: OEM Sales Manager Certification, Advanced Professional Selling Skills (PSS)

Work Environment

Professional showroom environment with a 6-day work week. Requires high energy and presence on the floor during peak hours and weekends.

Growth Opportunities

Successful candidates can transition into General Manager (Sales) or Dealer Principal roles within the dealership network or pursue regional management roles at the OEM level.