SALES CONSULTANT

This role involves driving vehicle sales through proactive customer engagement, product demonstrations, and relationship management. The focus is on guiding potential buyers through a seamless journey from initial inquiry to final delivery while maintaining high customer satisfaction scores and brand standards.

Key Responsibilities

• Manage the end-to-end sales process for new vehicles, including inquiry handling, lead qualification, and showroom walk-ins.

• Conduct professional product demonstrations and organized test drives to highlight vehicle features, safety ratings, and USPs.

• Maintain and update the Dealer Management System (DMS) and CRM with accurate lead data, follow-up status, and customer interactions.

• Coordinate with the Finance and Insurance (F&I) team to assist customers with loan documentation, insurance renewals, and exchange valuations.

• Achieve monthly and quarterly sales targets for vehicle units, genuine accessories, and value-added services.

• Oversee the vehicle delivery process (PDI coordination), ensuring all documentation is complete and the customer receives a premium delivery experience.

• Conduct post-delivery follow-ups to build long-term relationships, ensure vehicle satisfaction, and generate high-quality referrals.

• Participate in outdoor marketing activities, corporate displays, and mall activations to generate new leads.

Requirements

• 3-5 years of experience in automotive retail sales or a high-end consumer-facing retail industry.

• Valid Indian four-wheeler driving license with a clean driving record.

• Proven track record of meeting or exceeding sales targets in a competitive dealership environment.

• Fluency in the local language and proficient verbal and written English communication skills.

• Strong knowledge of the Indian automotive market, including competitor models and pricing.

• Ability to work 6 days a week, including weekends and public holidays as per dealership rosters.

Preferred

• Prior experience working with a Maruti Suzuki, Hyundai, Tata Motors, or Mahindra authorized dealership.

• OEM-specific product training or certification in professional selling skills.

• Hands-on experience with digital lead management tools and social media for prospecting.

Skills

Technical

DMS/CRM Software Proficiency, MS Office (Excel/Word), Digital Lead Management, Technical Vehicle Knowledge, Basic Financial Calculation (EMI/ROI)

Soft Skills

Persuasive Communication, Negotiation & Closing Skills, Active Listening, Customer Relationship Management, Conflict Resolution

Qualifications

Education: Graduate in any discipline (B.A., B.Com, B.Sc, BBA).

Experience: 3-5 years in Sales, preferably in the Automotive sector.

Certifications: OEM Sales Consultant Certification, Test Drive Certification, IRDA (Insurance) certification is an added advantage

Work Environment

High-energy showroom environment requiring a professional dress code. The role involves frequent customer interaction, outdoor test drives, and periodic outdoor promotional events.

Growth Opportunities

High performers have a clear career path to progress into Team Leader (Sales) or Assistant Sales Manager roles within 2-3 years, with opportunities to move into specialized premium brand outlets.